Using media to make a difference
Ch.12 Advertising

Problem: Censorship, political and economic pressure attacks on the protection of journalists’ sources.
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Expanding the variety of advertisements and audiences through different ads helps combat censorship. Allowing your idea to reach the elderly without offending the masses is a goal of all businesses, but a tough task at times. Being politically correct limits some advertisements to their full potential.
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Making a difference- Advertising supports our economic system; without it, new products could not be introduced and developments in others could not be announced. Competitive advertising of new products and businesses powers the engine of our economy, fostering economic growth and creating jobs in many industries. As stated on Pg. 295.
We live in a capitalistic society whose economy depends on the exchange of goods and services. By showing us the bounty of our capitalistic, free-enterprise society, advertising increases national productivity (as people work harder to acquire more of these products) and improves the standard of living (as people actually acquire more of these products).